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No comments on This Sunday – on my Creator Spotlight! -
Welcome Dustin! We’ve worked on the elements of this chat for a while and it’s finally here! I’m super excited to share our conversation because I know it will inspire other writers and creators who can relate to the types of struggles and joy you experienced as you pursued, and continue to pursue, your passion for literature, whether writing it, or reading it.

Artwork by D. L. Lewellyn 

Artwork by D. L. Lewellyn One of my favorite parts of your story is when you found the joy of reading. Tell us about being a late bloomer turned devotee of the written word.
Writing has pretty much always been a part of my life. I can still recall being in the fifth or sixth grade, and sort of dreaming about becoming a household name, and I’d jot down potential chapter titles, which says a lot about how little I knew about the writing process. That went on for a short time, and then I’d put writing out of my mind for a while, only to revisit it at random times throughout my teens and early twenties. Writing’s funny like that, isn’t it? It’s kind of like an insistent plague that refuses to let you out of its grasp. Only, unlike an actual plague, the writing process is rarely deadly. It’s one of the healthiest endeavors you can pursue.
I wake up each morning, grateful for all the wonderful educators who, in their own, distinct ways, have guided and encouraged me over the years. And I’m thankful for my wife and other family members you’ve believed in me, especially when I didn’t have faith in myself. The friendships I’ve fostered online genuinely mean the world to me, and there are far too many to count. Lastly, I’m grateful to God for the plans He made for me a long, long time ago, and for giving me the talent, desire, and the gift of storytelling.
The peculiar thing is, and this will no doubt surprise you, as it seems to go against the grain of most writers, but prior to my fourteenth birthday, I was never very interested in reading. There was a reason for that, too. It wasn’t that I wasn’t interested in stories, because I obviously was, on some level. I just wasn’t a very good reader. But one random day, in the summer between eighth and ninth grade, after being curious for a while about Stephen King’s writing, almost on a whim, I used my allowance to purchase a paperback copy of Misery (this was in 1993, when books were still relatively inexpensive,) and I started reading it later that day. I could not put it down, and I’ve never looked back. That book forever changed the trajectory of my life.
That is a powerful statement about fiction, and I love how it just hit you all of a sudden. What did you do with your newfound passion?
Reading almost obsessively quickly became my “new normal.” It was practically a drug. And with the exception of required school reading, I was pretty much only reading Stephen King for the next three or four years. Before long, I’d amassed quite the paperback collection, and I prided myself in the sheer number of books I was reading, and the fact that I was devouring them. For example, in my senior year of high school, I finished The Stand (complete and unabridged version, as I couldn’t find the original novel until I was in my early twenties,) in maybe a week’s time. If you’re familiar with that version, you’ll note that it’s well over a thousand pages.
Also during that general time frame, and as required reading, I was introduced to Shirley Jackson’s classic short story, The Lottery, which happens to be one of my favorite stories of all-time. There was something about it that inspired me to try my hand (again) at writing. The tale also showed me something important, something I’ll never forget but which felt kind of like an eureka moment at the time, which was that not all “scary” stories had to revolve around an insane killer clown or serial killers like Freddy Krueger or Jason Voorhees. They could be serious, and they could communicate something important about the world. It would be many, many years before I realized there’s a term for that: social commentary. The latter is one of my absolute favorite elements to read about, not just in horror, but across any genre.
Way to capture the benefits of good horror fiction! Taking away thought-provoking insights in addition to being entertained has always been a plus for me, too. What other elements do you hope for in a story?
I inevitably look for character development, worldbuilding, impressive prose, and stories with social commentary and subtext. And dread, of course. I’m a sucker for a compelling story with a well-executed sense of dread. I’m definitely a character-driven type of person, as opposed to plot. I learned a lot about the craft in college. I’ll be eternally grateful for one professor, in particular, Mr. Matt Sullivan (who’s now a published author with a second novel forthcoming, so big shout-out to Matthew J. Sullivan, author of Midnight at the Bright Ideas Bookstore) because he probably taught me more about writing than I’ll ever know. Most importantly, he believed in me. He saw the potential long before I, or anyone else, probably did. I took as many of his classes as I could, and through them, I was introduced to a lot of very different authors and genres and unique styles. His creative writing course, in particular, was unlike anything I’d experienced, and the highlight (for me) was a full week or two of workshops, where we’d divide into several small groups, read each other’s stories, and give in-depth, constructive criticisms.
That sounds amazing. All you teachers out there, what a gift you have to be able to touch even one student so profoundly. Thank you!
So, while you were on this journey of discovery, you had some personal battles to deal with. How did fiction help you cope then and now?
As good and positive as all that sounds, I was masking something dark and sad. Looking back on it, I’d been depressed since I was a child. I only know from what family has told me, but prior to the age of around eight or nine I had been an outgoing, talkative person. Afterward, I withdrew from the world and got quiet. I lost a big part of myself, and I’ve never really reverted back to the bubbly, extraverted person I used to be. Around nineteen, twenty years old, my depression became increasingly more pronounced and, for the most part, I kept everything hidden until I finally got help in December of 2005. My one constant was reading. Those characters became the counterparts I needed to keep going. The macabre and fantastical plots excited me in ways that the real world could not. But there eventually came a time when the reading was no longer enough. A lot of the joy and wide-eyed wonder was gone.
Darci, I gave up on life. I gave up on myself, on my hopes and dreams and aspirations. I came extremely close to losing my life, only to finally reach out and receive the psychiatric help that I desperately needed. Coming out of that dark place, I realized that I was glad to be alive, and thankful that I didn’t die that day. Since then, I’ve been fully medicated and it’s been a struggle, a hard-fought battle to be happy, and the two necessary ingredients for me to be a happier person are reading and writing, preferably every day. Also necessary for my happiness are the love and grace of Jesus, and the unconditional love and understanding of my family. I’ve also discovered the need to talk books with other people who share the passion for the written word. Books are absolutely essential things.
Thank you so much for sharing that. So many people suffer from mental health issues, often quietly, especially after the pandemic. I think we will see studies for decades to come on the aftermath of the prolonged mass social isolation. Unfortunately, it’s still a difficult medical condition to acknowledge, let alone bravely seek help for. I’m so glad you found a path, Dustin. And though it will always be challenging, I hope sharing your journey with others will help you as well as our readers who might have their own struggles . What do you do to keep your focus on the creative side of things?
I joined the wonderful online reading community called Goodreads in September, 2010, but I didn’t start reviewing books until October 27, 2011. My first review was of Stephen King’s The Wind Through the Keyhole (book 4.5 in his amazing Dark Tower series,) and thanks to the positive responses to it, I would go on to write many more passionate reviews. I try to review every book I read. Also around that same time, per the encouragement of an old friend (sadly, we’ve since lost touch), I started blogging via WordPress, where I share the same reviews found on Goodreads, as well as a few random life-related posts.
Speaking of blogging, I’ve actually been thinking about completely revamping my site, because I’m really not happy with it. I want to change the domain name and everything. There’ll still be my reviews, but I really want to talk about the writing life and family. My son is a Type 1 diabetic (diagnosed in August, 2021). He also has a sensory-processing disorder and is on the spectrum (Autism Spectrum Disorder), which he was diagnosed with when he was only four-years-old. He’ll be eleven in November. He’s the strongest person I know. He’s also my hero.
You can find Dustin’s fantastic review of Wind Through the Keyhole on Goodreads.
I hope you keep us posted on redesigning your blogsite. Creating your perfect theme for those amazing reviews, your amazing family, and a writer’s life will be a super fun project! Let me know if you need eyes on it.
Can you share with us more of your ideas and what you’re going for?
My primary reason for creating my blog was two-fold. First and foremost, those first few months at Goodreads made me realize just how much I love talking about books and connecting with new people who enjoy the same authors and/or the same type of stories that I enjoy. But, if I could reach others through WordPress, then maybe I could recommend a book to someone else, and maybe it could become one of their favorites, too. That was the initial hope. At the time, I thought that if my words could reach just one person, then I’d consider it a job well done; an endeavor worth pursuing. All the time, energy, and sacrifice would be worth it. Now, though, more than ten years later, I want my site to be something I am proud of, a place to call home. Ultimately, I’d love to see it grow, but that’s not the primary reason for redesigning it. I want to do that because I’m unhappy with its current state.
Yes, writing and reading are a very big part of who I am, but I try not to let those things define me. I’m a father, a husband, a follower of Jesus; I’m a survivor of childhood trauma and the subsequent life-long mental illness, which ultimately led to a suicide attempt. I’m a fighter, a lover of humanity and animals. I am passionate about the Arts, I’m constantly learning new and interesting things. I’m an ally of the LGTBQ+ community and an advocate of mental health and suicide prevention. I am all of those things and more.
All those things offered through your blog will be so inspiring to the reading and writing community. You’ve got the vision! I hope you have a blast bringing it to fruition.
I’ve been dying to get to this part. Tell us about some of your favorite recommendations.
Some of my favorite books of all time are Stephen King’s On Writing: a Memoir of the Craft. I’ve read it twice, and I recommend it to anyone interested in writing, or anyone interested in reading a memoir. Even if none of those apply, I recommend it simply for the beauty of language, and learning more about King. That book alone inspired me to pick up the pen and paper again. It instilled in me the knowledge that if “I was brave enough,” I could actually write a book. And now I have. I love that King is no stranger to giving out writing advice, and that he genuinely believes his Constant Readers can write their damn story, and it be something they can be proud of. The love he has for his wife, Tabitha, was on full display there, too.
Dune by Frank Herbert is, without a doubt, my favorite sci-fi novel. I’m long overdue for my first reread, actually.
If you’re looking for a vastly rewarding, extremely long and epic historical fiction novel, look no further than Les Miserables by the incomparable Victor Hugo. That’s perhaps my favorite in classic literature. Sure, it can be quite dense at times, and it’s well over a thousand pages, but I quickly found myself enthralled by the characters and by the French history in almost equal measure.
I’m also a big fan of the post-modern movement and writers like David Foster Wallace and Richard Powers are near and dear to my heart. I also love pretty much anything by Don DeLillo. I mean, seriously, I’d be very hard-pressed to find much finer books than White Noise or Underworld. Especially the latter. Wallace’s Infinite Jest is easily one of the best novels I’ve ever read, albeit for different reasons than the “typical” reader. I read it in 2016, and I still think about the characters and that tome in general, on a fairly regular basis. The fact that I’m active in the Reddit subthread doesn’t hurt, either. I’m astounded by anything that Wallace wrote. A couple months ago, I finished my review of Wallace’s debut novel, The Broom of the System. Gosh, I love that book, and it never ceases to astonish me that it was published when he was twenty-four years old.
I’m also big into fantasy, grimdark, sci-fi, nonfiction, some poetry. Pretty much anything that sounds interesting and fun. It 100% has to be fun!
You can follow Dustin on Reddit here. And be sure to follow him on Goodreads for his reviews and recommendations. He also shares his reviews on Instagram.
Okay Dustin. Let’s get down to some stats. You’ve read 542 books according to your Goodreads and you’ve got a whopping 8,567 on your TBR list. First, how many reviews have you done out of the 542? And, what number on your TBR are you comfortable saying you might check off in a lifetime? :) Because I wouldn’t be surprised if you made a good dent in that. How many books on average do you read a year?
Now, that’s an interesting question because according to Goodreads, I’ve reviewed four hundred and thirty-nine books. But that included short stories and a couple essays, and those are a lot easier to finish because they require a lot less time. Not only that, but some of them aren’t actually ones I’ve read but on my TBR because I wanted to document my initial reactions to hearing about them, and some consisting of copy/pasted blurbs from Amazon because they’re not always available on Goodreads. If I had to guess, though, I’ve probably reviewed between three and four hundred books.
Per your second question, I would love to read all of them. But realistically, I know I never will. I can see myself getting through at least two or three hundred on my TBR.
For many reasons, I read a lot, lot less than I did when I was in my teens and early twenties. For one, I really struggle on a regular basis to concentrate, so that takes me a lot longer to finish even an average length book. Plus, I like to write at least a thousand words a day, and that can take me a few hours. I’m also a dedicated family man with a ton of responsibilities, outside of creative endeavors. Or I get lazy and procrastinate, even though I love reading. Or, I hurt too much and I can’t bear the thought of sitting up for hours to read. Because when I’m hurting that bad, all I want to do is lie down and relax. The last few years, I think I’ve only read between nine and twenty books a year. I’m not proud of that, either as a writer or in general. The important thing, though, is that I am reading, improving my well-being, and enjoying most of what I read. Great questions, Darci. 😊
I think you should be proud of yourself. Your stats are phenomenal no matter how you slice them! Especially working through all those challenges while you’re at it. I only hope I can get in ten books a year. I’ve set a goal for 30 this year. I guess we will see.
And guess what, Dustin? I just discovered we can compare our Goodreads book lists! What a great feature. By the way, Dustin and I are currently reading, for fun and discussion, Empire of the Vampire, and loving it so far. We are also buddies on NaNoWriMo, having a blast supporting each other on our progress for this month’s Camp NaNo.
With that fantastic list of recommendations, I think this is the perfect spot for your beautiful poem, which I’m thrilled you are letting me publish here. Thank you!
No, thank YOU! I appreciate your willingness to share it with your readers. Okay here it is…
Art is not Glamorous
Walking, wind at his back, isolated, headspace unsound—
Dustin A. Frueh
How can I find what’s round, what’s pure? The things once held so dear?
What do you have to fear?
Meandering thoughts—swirling, polluted— as he’s watching from afar (always on the outside, peering
in,) internalizing a myriad of perceived successes entrenching me.
Let me be…
Staring, jaded, envious of those lying beyond that ever evolving uncleanliness; beyond the ever gentle
decline.
Decline into what?
You decide.
Their success stories on display, like a
spectacle in neon lights. Who has the rights? Should there be fights?
Flashing lights, fame, an inevitably impressive pay. Friends and followers
bombarding their feed daily, sometimes hourly.
Minute-by-minute, their stats could be mine; yours; you decide.
Just don’t hide.
Was notoriety really what they need?
Instead, they’d rather you read.
Because the successful narrative is fleeting, and the voice in the back of your head says,
“Isn’t it also feeding?”
Feeding the frenzy, tantamount to an escalating envy, just out of focus. Does anyone ever notice?
It’s an insatiable infatuation of the masses, regardless of classes.
The classes of the masses can’t decipher the truth from stories. They only see the glories.
But the mind is a trickster, making you think this lyrical lifestyle’s easy and easy-breezy.
How can it not be? That artistic life is not me, nor will it ever be.
Behind every word and beneath motivations and misinterpreted “beauty,” lies a reality which is fraught
with years of regret and insecurities, and whose perceived effortlessness is akin to mental anguish and a
languish.
I should be famous.
The life of the writer is romanticized, stylized, colored with deception, like
a mutated infection.
But that shouldn’t be. It’s not me, it’s not you. Why be untrue?
And don’t be blue. Ensure that what you’re striving for is done for the right reason.
Don’t be the flavor of the season. Earning money, living lavishly—
those aren’t the reasons.
Rather, they’re the exceptions, when we’re most prone to rejections.
Art isn’t glamorous. You shouldn’t enamor us.
The faint-hearted needn’t fuss. Take heed, for here’s what you need:
Writing isn’t an act, but a grueling lifestyle. It’s sacrificial and painstaking and strange and built upon
your own making.
Here’s its flaw: the writer only stays relevant if they’re locked in their element,
not just for the hell of it.
It’s a striving game, of who can always sell it.
The world will consume you and your last piece, too, if it was rotten.
Then you’re forgotten.
They’re all sotten, eager
to move on, to sample the unrotten.
The writer needs to refuse. Don’t be used.
“Exploited how?”
You’re the writer, you decide.
As for me, I’ll fight and collide, no longer willing to backpedal and hide.
You’re at my side—that’s what I find.
Confiding again, I’m going to stay. I embrace the chaos of what is real and deny what’s not, with
the Intermittent words that might just make you feel.
Art isn’t glamorous…Now for more good stuff. What are your works in progress and your plans for them?
I am currently going strong in my NaNoWrimo novel, facetiously referred to as “Project: Never-Ending Story.” I decided that instead of writing one MASSIVE manuscript, I’d divide it into three or four shorter novels. Book I was fun, but I’m truly having a blast writing Book II. The momentum is much faster (in fact, I consider the first one quite the slow burn, which isn’t necessarily a bad thing,) things are getting a lot more interesting as it goes along, and one of my favorite elements of sci-fi/fantasy is the worldbuilding itself. I’m a pantser through and through, and so every day brings something new and interesting to the page. This story is getting increasingly complex as I’m learning more about these characters and this world, and I’m eager to see where it’s all going.
Right now, my goal is to get the rough draft done. I haven’t thought too much about my publishing path, though I am leaning more towards traditional.
What final thoughts can you share about the Writer’s Life for those facing your types of challenges?
The writing life can be incredibly rewarding, but it can also be daunting at times. It’s oftentimes made more difficult with clinical depression, social anxiety, and chronic pain. Six or seven years ago, I was diagnosed with fibromyalgia, which, in case you’re unfamiliar with it, is a generalized series of aches, pain, and tenderness throughout the body. Other symptoms include “brain fog,” trouble concentrating, difficulty sleeping or not feeling fully rested upon waking.
In addition, my wife has fibromyalgia and she’s a Type 2 diabetic (diagnosed within two days of our son) and naturally, that can be a lot to deal with on a regular basis. We live with my mother-in-law, who will turn seventy-two in April, and she requires a lot of help with mobility and doing things around the apartment in general. Currently, she’s working hard to get her strength back, so she can be more mobile and independent. My wife and I (and our son, to some extent) work together to help her as much as she needs. So, needless to say, finding the adequate environment and time to pursue reading and writing is not easy. No one said it would be, but perhaps my personal journey is a little harder than the average creative. Then again, maybe not. Who really knows, right? :)
For more about facing the challenges of fibromyalgia, you can click here.
This has truly been an inspiring conversation, Dustin. Thank you for bringing attention to the challenges of a family dealing with multiple health issues, and the ways you have found to cope with it all and support each other. I look forward to more of your writing, reviews, and insights on Goodreads and your blog.




Artwork credit, svekloid on Shutterstock -
This month, I will be chatting with two phenomenal writing buddies I met through separate community platforms who happen to both love Sci Fi, one along the lines of fantasy, the other space opera. It was fun inviting the two of them for April and establishing this theme because not only will the format of our conversations be a bit different where the conversations happened first then the questions followed to tie them together, but through the process of producing my two blog interviews, they became writing buddies as well. I love it when that happens!

Graphic Artwork by D. L. Lewellyn 
Graphic Artwork by D. L. Lewellyn Dustin is working on what he refers to as one MASSIVE manuscript he’s structuring into three parts. We’ve been motivating each other this month at Camp NaNo and he’s made phenomenal progress. He’s still deciding on whether to go the traditional publishing route, or self. I have to say, what he’s shared with me about the world building so far has me chomping at the bit!
Nicolas is working on his first novel, Seven Drifts, an epic space opera story featuring a drifting city spaceship, a wannabe sleuth and murders, a brewing rebellion and an antique wooden treasure chest. We are helping each other stay on track on our respective publication goals and after reading his sneak peek short story, Cradle, I can’t wait for his novel to release! You can learn more about it and get your copy here.

Artwork credit, svekloid on Shutterstock -
My next Sunday Spotlight (March 26) will give us a unique perspective into two amazing supporters of the writing community when we visit with Max and Teona of Writing Battle! We will discuss this phenomenal peer-powered writing competition, how it came about, and the amazing community of writers from around the globe taking part. You’ll get to hear the perspectives from both Max and Teona and be inspired by their teamwork and how they made a dream come true.



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Truly Insightful and Inspiring for any Creator who Takes on Years-long Projects

Welcome to my Sunday Spotlight Graham. What a delight to have this opportunity to catch up with you and have you share your works with us. I’ve not …
Sunday Spotlight with Award Winning Filmmaker Graham Streeter -
Meet the man behind Imperative Pictures and get a glimpse into a day in the life of filmmaking.

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The weather for sure. Yikes, I’ve never lived in so much snow. But my guests are anything but lambs in March! Sunday, March 12, will be award winning filmmaker, Graham Streeter. We will chat about his growing body of work and all aspects of bringing a film to life.
And two special guests from Nova Scotia will be joining me on March 26, the creators of Writing Battle. Yep, Max and Teona will be here to talk about the amazing writing contest platform and its growing community.

But you can still visit my February guests and all my amazing guests in my Gallery. Check out my conversations with South African Sci Fi Romance author, Sevannah Storm, and author of the newly relaunched YA Fantasy series, A Pendale Tale, Jorma Kansanen.






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Congratulation Jorma on your successful relaunch! Meet the author – visit our Q&A.

Award-winning author & educator Kathleen Ralls rates A PENDALE TALE Part 1 ASHFIELD, MA – The recent relaunch of A PENDALE TALE by author Jorma …
“Wild As The Wind” Review -

Read all about the particulars of the A PENDALE TALE book series relaunch ASHFIELD, MA – In advance of the relaunch of his Young Adult Fantasy series…
Sunday Spotlight! With YA Fantasy Author Jorma Kansanen -

Thanks so much for visiting, Jorma! When you announced your plans to republish your series in February, I thought it would be a really fun idea to have you stop by to talk about it before the big event. What prompted you to give your YA Series A PENDALE TALE a fresh look?
First of all, thanks for having me! There were a couple of factors. The first book in the series “Wild As The Wind” (Part 1) got a rock solid reaction from readers and reviewers when it came out in Fall 2020. It went into the Top 5 on the YA Fantasy charts on Amazon a few times. But after diving deeper into the creative writing world – I’ve done primarily sports (primarily, soccer) PR work since my college days in the 90s – I wanted to switch the narrative from a passive voice to an active one. And that required a new editing process and copy editor (credit goes to Small Seeds Editing). I needed to find a new cover designer as well. I loved the original cover of Part 1 but I had to use a different designer for “Deep As The Sea” (Part 3), which came out this past September. Getting the covers of the first three installments to match in design and feel was another big reason behind the relaunch.
Great information. Thank you. I’m planning the same for my three part series, wanting to have the three books have a cohesive feel. So far, I’ve done my own covers, editing and publishing, all while learning how I might tap into professional services for my next round, and which ones to make a priority on a tight budget. But I do know the importance of investing in my writing. It is so encouraging to see that it can be done and get some insight on the process.
I am hooked on all the fabulous reviews and the intriguing topic; fantasy in the Berkshires involving soccer. Wow! I love writing fantasy in real world settings. Is that what we can expect? Tell us about the series.
Having this series based in the “real” world was a priority for me. A lot of fantasy writing happens somewhere off on a far-away world, and I wanted the “magic” in this series to be nearer to us. An attainable quality that with the right mindset can be accessed in the here and now. And as you see with legends like Stephen King, having the book’s setting take place in the area where you live (and love) adds a special quality to the writing. With its rolling hills and dells, western Massachusetts has a lot to offer the creative mind. As far as soccer is concerned, I’ve worked in the sport for over two decades. From my very first outline, I wanted the main character to have soccer as a major part of her life. The women’s soccer players I’ve worked with and covered have been huge inspirations for Viola Ferriman, one-half of the the main protagonists alongside her fraternal twin Sebastian. The role Quidditch played in the Harry Potter series – and how it showed an ingrained loner like Harry the merits of being a team player – was a big influence.


You have talked about your focus on this epic series and your passion for telling this story, and I can relate to that dedication. But are there other works in progress or ideas percolating after this? Any spin-off stories?
As with any fantasy book, there’s an underlying universe serving as the base the plot can be built upon. With that said, I definitely have a prequel series in the mix (centered on Viola and Sebastian’s grandparents) and possibly a sequel as well. The prequel may have an “Indiana Jones / The Mummy” (the Brendan Fraser & Rachel Weisz version) feel to it. The twins’ England-based grandfather is a professor at the University of Cambridge while their grandmother is the daughter of an influential family from Hong Kong. Lots of fun stuff to work with there! Speaking of fun, the first two “The Mummy” movies with Fraser & Weisz are so gloriously cheesy and over-the-top I’ve watched them numerous times. Their chemistry is off-the-hook. I’m still ruminating on the base plot for the sequel series. I already know how the APT series will conclude, so I don’t want to give too much away in regards to the ultimate fate of the Ferriman twins! (laughs)
Wow! Thank you, Jorma, for sharing your super exciting ideas for more stories, right here on my blog! They sound right up my alley. I’ve loved the Mummy movies forever, for the same reasons and because they seemed to be right out of the pages of Elizabeth Peters’ Amelia Peabody stories I used to love to read. The two of them were adorable, and it was easy to imagine them as actors doing an original Mummy movie set in the 1920s.
How did it feel to reach Number 1 on Amazon? Anything you can share on how you got there?
It felt like a dream come true! Even if it’s for the briefest of moments, reaching #1 is a validation that your work has merit and appeals to your target audience. Even with all my PR experience, promoting a creative work is a different gig altogether. Yes: there are base similarities between business/sport PR and book PR but whereas I’m promoting someone else’s vision with the former, the latter requires putting yourself into the limelight. I’m a Finn at heart, and being self-effacing is literally inscribed into our DNA! Similar to yin-yang, a firm belief in yourself and your work is essential in the creative realm. Since Part 1 came out in Fall 2020, I’ve become much, much better in the latter part and it’s helped to build the manifest energy behind the promotion of this series.
How did you decide on your genre? Maybe here you can tell us about your journalist background. How did that morph into fantasy fiction?
Ever since I was a child, I’ve been a fantasy and science fiction fan. Both in books and movies. JRR Tolkien had a bedrock-like influence on me. “The Hobbit” was the first big book I read and, right from the start, I fell in love with Middle Earth. The otherworldly visual work of Ralph Bakshi and the animated movie “Heavy Metal” really hooked me in as well. On the sci-fi side, I was lucky enough to be a kid when “Star Wars” came out. It was a world-wide phenomenon and I was just as caught up in the fervor. As a teenager, I got into music and wanted to be a rock star. When I went to school at UMass in my mid 20s, the writing bug bit me again and I started to work for the college newspaper The Collegian. I wrote for a few different departments, but as a former hockey player, covering sports became my priority. For my junior year, I went on exchange to the University of Manchester in England and creative writing started to leak back into my life. The time I spent in England is a major reason why I began this series. One night in Oxford, me and a friend of mine stumbled upon the same booth in a pub where Tolkien and CS Lewis used to have lunch everyday. It was a WOW moment. Looking back, that was a sign post of where this road has led me to! (laughs) My advisor at the University of Manchester also saw a larger role than sports writing in my future as well. It took a few more years for me to fully realize that – the downturn in fortunes in journalism in the late 90s helped – but when I did, the first outline for APT came soon afterwards.
This is just one of the reasons I enjoy so much getting to know my writing community friends through these chats. I’m always finding links that influence all of us. Heavy Metal was a wild ride. I saw it in a theater in the 80s and was entranced. One reason I love a vignette format. And that pub in Oxford has been on my bucket list since watching the sixteen hours of extras on my LOTR movie collection. I can hardly imagine what that must have been like.
Speaking of writing communities. We met through the Fantasy Sci Fi Writers Alliance. What are your thoughts or advice on belonging to a community? Are there other online groups you’re involved in? Are there local writing communities or events you like to participate in?
I’m so glad I joined the FSFWA Alliance! And it happened at the right time too. When I restarted the creative process for this series in 2019 with a Kickstarter campaign, I was advised by some former associates of mine to join a writer’s group. That was when Discord first came to my attention. But I was so far in my own forest that it took me a while to get involved in the wider world of writing and… I’m glad I did! It’s been a fun yet very, very informative experience with FSFWA. Never mind the great advice, talking to people who are going through the same things you’re going through is always helpful. No matter what stage in life and/or career you find yourself in. Living in a well-educated region with top-notch colleges and universities (it’s actually called the Five College area, with a respected state university like UMass alongside premier private colleges in Amherst College, Mt. Holyoke, Smith College and Hampshire College), there’s a strong undercurrent of scholarly and creative writing here. The vibrant international community brings in a lot of different flavor and substance to our collective dialogue. It’s hard to not be inspired!
How did you find your support services, editors, beta readers, arc readers, cover artists, etc.? Can you share some highlights or tips you’ve collected on this process and how to find satisfactory collaborations?
The first cover for Part 1 was part of my “vision board” for the series. When it came time to decide on a cover, my better half loved that digital illustration and suggested I reach out to the artist and… oui-la! After a manic search to track him down, we finally connected and he was more than happy to provide his hi-res illustration for the cover, as it was an older work of his. He only required proper accreditation, which was a big help to my budget! (laughs) But as time went along – and his lifestyle changed with a new family and job – I had to find a new cover designer. Thus, that switch was another primary motivation to relaunch the series. At first, the support I received as far as ARC and beta readers are concerned were from my journalist background. There were advantages and disadvantages to that; especially considering I was writing a fantasy & sci-fi series. By the time Part 3 came out last fall, that switched to the fantasy & sci-fi reader realm which is a big reason why “Deep As The Sea” had success as an Amazon bestseller. You simply have to reach out and ask! And hopefully – of course – find the right people to work with. Belief and diligence play a big part.
Great advice and a really interesting journey. Thanks for sharing that.
How do you balance all your creative pursuits with life and work?
Not easily, that’s for sure! To get Part 1 up and running, I had to step away from my sports/business PR work for a year or so. Even though my initial Kickstarter campaign failed, I was lucky enough to touch base with a couple of patrons who wanted to see my first book be completed. With their help, I found the time and space to put in the hard work and build the foundation for the series. And since that time, I’ve been able to write in between my busy seasons. Being a free-lancer in charge of my own work schedule has been key to that. I have so much respect for those writers who have to fit their creative work in-between families, full-time jobs (with much stricter schedules) and the like. It’s been an arduous task for me! Never mind for them. They really need to pat themselves on the back. I mean… WOW. They’re the true rock stars.
We all thank you for that pat, Jorma. :) I can’t wait to retire and write full time. It’s hard to even imagine that, but it’s not far away.
Thank you again for chatting with us today! Any parting words of advice for those who are seeking their creative passions in writing or otherwise?
I know it sounds cheesy but… just do it! This too-modern world we live in can put so many obstacles and distractions in our way when it pertains to becoming the “real” you, and not what the world wants you to be. And that is a key message behind the storyline of my series: finding out who you really are, as opposed to what the world thinks you are. The attainment of the real you and not the manufactured you. Doing what you’re born to do. I’m a firm believer in we all have a predetermined expertise, and when we discover that, both you and the world around you will benefit. My experience in Eastern philosophy and medicine has really helped me to realize that fact. Thanks for having me! This has been a blast.
All the best to you and that relaunch, Jorma, which is coming tomorrow in fact! February 20, 2023.
You can follow Jorma to stay posted on his works at Jorma Kansanen. Jorma is also on Facebook, Instagram, and Twitter.

A Pendale Tale