Thanks so much for visiting, Jorma! When you announced your plans to republish your series in February, I thought it would be a really fun idea to have you stop by to talk about it before the big event. What prompted you to give your YA Series A PENDALE TALE a fresh look?

First of all, thanks for having me! There were a couple of factors. The first book in the series “Wild As The Wind” (Part 1) got a rock solid reaction from readers and reviewers when it came out in Fall 2020. It went into the Top 5 on the YA Fantasy charts on Amazon a few times. But after diving deeper into the creative writing world – I’ve done primarily sports (primarily, soccer) PR work since my college days in the 90s – I wanted to switch the narrative from a passive voice to an active one. And that required a new editing process and copy editor (credit goes to Small Seeds Editing). I needed to find a new cover designer as well. I loved the original cover of Part 1 but I had to use a different designer for “Deep As The Sea” (Part 3), which came out this past September. Getting the covers of the first three installments to match in design and feel was another big reason behind the relaunch.

Great information. Thank you.  I’m planning the same for my three part series, wanting to have the three books have a cohesive feel. So far, I’ve done my own covers, editing and publishing, all while learning how I might tap into professional services for my next round, and which ones to make a priority on a tight budget. But I do know the importance of investing in my writing. It is so encouraging to see that it can be done and get some insight on the process.

I am hooked on all the fabulous reviews and the intriguing topic; fantasy in the Berkshires involving soccer. Wow! I love writing fantasy in real world settings. Is that what we can expect? Tell us about the series.

Having this series based in the “real” world was a priority for me. A lot of fantasy writing happens somewhere off on a far-away world, and I wanted the “magic” in this series to be nearer to us. An attainable quality that with the right mindset can be accessed in the here and now. And as you see with legends like Stephen King, having the book’s setting take place in the area where you live (and love) adds a special quality to the writing. With its rolling hills and dells, western Massachusetts has a lot to offer the creative mind. As far as soccer is concerned, I’ve worked in the sport for over two decades. From my very first outline, I wanted the main character to have soccer as a major part of her life. The women’s soccer players I’ve worked with and covered have been huge inspirations for Viola Ferriman, one-half of the the main protagonists alongside her fraternal twin Sebastian. The role Quidditch played in the Harry Potter series – and how it showed an ingrained loner like Harry the merits of being a team player – was a big influence.

You have talked about your focus on this epic series and your passion for telling this story, and I can relate to that dedication. But are there other works in progress or ideas percolating after this? Any spin-off stories?

As with any fantasy book, there’s an underlying universe serving as the base the plot can be built upon. With that said, I definitely have a prequel series in the mix (centered on Viola and Sebastian’s grandparents) and possibly a sequel as well. The prequel may have an “Indiana Jones / The Mummy” (the Brendan Fraser & Rachel Weisz version) feel to it. The twins’ England-based grandfather is a professor at the University of Cambridge while their grandmother is the daughter of an influential family from Hong Kong. Lots of fun stuff to work with there! Speaking of fun, the first two “The Mummy” movies with Fraser & Weisz are so gloriously cheesy and over-the-top I’ve watched them numerous times. Their chemistry is off-the-hook. I’m still ruminating on the base plot for the sequel series. I already know how the APT series will conclude, so I don’t want to give too much away in regards to the ultimate fate of the Ferriman twins! (laughs)

Wow! Thank you, Jorma, for sharing your super exciting ideas for more stories, right here on my blog! They sound right up my alley. I’ve loved the Mummy movies forever, for the same reasons and because they seemed to be right out of the pages of Elizabeth Peters’ Amelia Peabody stories I used to love to read. The two of them were adorable, and it was easy to imagine them as actors doing an original Mummy movie set in the 1920s.

How did it feel to reach Number 1 on Amazon? Anything you can share on how you got there?

It felt like a dream come true! Even if it’s for the briefest of moments, reaching #1 is a validation that your work has merit and appeals to your target audience. Even with all my PR experience, promoting a creative work is a different gig altogether. Yes: there are base similarities between business/sport PR and book PR but whereas I’m promoting someone else’s vision with the former, the latter requires putting yourself into the limelight. I’m a Finn at heart, and being self-effacing is literally inscribed into our DNA! Similar to yin-yang, a firm belief in yourself and your work is essential in the creative realm. Since Part 1 came out in Fall 2020, I’ve become much, much better in the latter part and it’s helped to build the manifest energy behind the promotion of this series.

How did you decide on your genre? Maybe here you can tell us about your journalist background. How did that morph into fantasy fiction?

Ever since I was a child, I’ve been a fantasy and science fiction fan. Both in books and movies. JRR Tolkien had a bedrock-like influence on me. “The Hobbit” was the first big book I read and, right from the start, I fell in love with Middle Earth. The otherworldly visual work of Ralph Bakshi and the animated movie “Heavy Metal” really hooked me in as well. On the sci-fi side, I was lucky enough to be a kid when “Star Wars” came out. It was a world-wide phenomenon and I was just as caught up in the fervor. As a teenager, I got into music and wanted to be a rock star. When I went to school at UMass in my mid 20s, the writing bug bit me again and I started to work for the college newspaper The Collegian. I wrote for a few different departments, but as a former hockey player, covering sports became my priority. For my junior year, I went on exchange to the University of Manchester in England and creative writing started to leak back into my life. The time I spent in England is a major reason why I began this series. One night in Oxford, me and a friend of mine stumbled upon the same booth in a pub where Tolkien and CS Lewis used to have lunch everyday. It was a WOW moment. Looking back, that was a sign post of where this road has led me to! (laughs) My advisor at the University of Manchester also saw a larger role than sports writing in my future as well. It took a few more years for me to fully realize that – the downturn in fortunes in journalism in the late 90s helped – but when I did, the first outline for APT came soon afterwards.

This is just one of the reasons I enjoy so much getting to know my writing community friends through these chats. I’m always finding links that influence all of us. Heavy Metal was a wild ride. I saw it in a theater in the 80s and was entranced. One reason I love a vignette format. And that pub in Oxford has been on my bucket list since watching the sixteen hours of extras on my LOTR movie collection. I can hardly imagine what that must have been like.

Speaking of writing communities. We met through the Fantasy Sci Fi Writers Alliance. What are your thoughts or advice on belonging to a community? Are there other online groups you’re involved in? Are there local writing communities or events you like to participate in?

I’m so glad I joined the FSFWA Alliance! And it happened at the right time too. When I restarted the creative process for this series in 2019 with a Kickstarter campaign, I was advised by some former associates of mine to join a writer’s group. That was when Discord first came to my attention. But I was so far in my own forest that it took me a while to get involved in the wider world of writing and… I’m glad I did! It’s been a fun yet very, very informative experience with FSFWA. Never mind the great advice, talking to people who are going through the same things you’re going through is always helpful. No matter what stage in life and/or career you find yourself in. Living in a well-educated region with top-notch colleges and universities (it’s actually called the Five College area, with a respected state university like UMass alongside premier private colleges in Amherst College, Mt. Holyoke, Smith College and Hampshire College), there’s a strong undercurrent of scholarly and creative writing here. The vibrant international community brings in a lot of different flavor and substance to our collective dialogue. It’s hard to not be inspired!

How did you find your support services, editors, beta readers, arc readers, cover artists, etc.? Can you share some highlights or tips you’ve collected on this process and how to find satisfactory collaborations?

The first cover for Part 1 was part of my “vision board” for the series. When it came time to decide on a cover, my better half loved that digital illustration and suggested I reach out to the artist and… oui-la! After a manic search to track him down, we finally connected and he was more than happy to provide his hi-res illustration for the cover, as it was an older work of his. He only required proper accreditation, which was a big help to my budget! (laughs) But as time went along – and his lifestyle changed with a new family and job – I had to find a new cover designer. Thus, that switch was another primary motivation to relaunch the series. At first, the support I received as far as ARC and beta readers are concerned were from my journalist background. There were advantages and disadvantages to that; especially considering I was writing a fantasy & sci-fi series. By the time Part 3 came out last fall, that switched to the fantasy & sci-fi reader realm which is a big reason why “Deep As The Sea” had success as an Amazon bestseller. You simply have to reach out and ask! And hopefully – of course – find the right people to work with. Belief and diligence play a big part.

Great advice and a really interesting journey. Thanks for sharing that.

How do you balance all your creative pursuits with life and work?

Not easily, that’s for sure! To get Part 1 up and running, I had to step away from my sports/business PR work for a year or so. Even though my initial Kickstarter campaign failed, I was lucky enough to touch base with a couple of patrons who wanted to see my first book be completed. With their help, I found the time and space to put in the hard work and build the foundation for the series. And since that time, I’ve been able to write in between my busy seasons. Being a free-lancer in charge of my own work schedule has been key to that. I have so much respect for those writers who have to fit their creative work in-between families, full-time jobs (with much stricter schedules) and the like. It’s been an arduous task for me! Never mind for them. They really need to pat themselves on the back. I mean… WOW. They’re the true rock stars.

We all thank you for that pat, Jorma. 🙂 I can’t wait to retire and write full time. It’s hard to even imagine that, but it’s not far away.

Thank you again for chatting with us today! Any parting words of advice for those who are seeking their creative passions in writing or otherwise?

I know it sounds cheesy but… just do it! This too-modern world we live in can put so many obstacles and distractions in our way when it pertains to becoming the “real” you, and not what the world wants you to be. And that is a key message behind the storyline of my series: finding out who you really are, as opposed to what the world thinks you are. The attainment of the real you and not the manufactured you. Doing what you’re born to do. I’m a firm believer in we all have a predetermined expertise, and when we discover that, both you and the world around you will benefit. My experience in Eastern philosophy and medicine has really helped me to realize that fact. Thanks for having me! This has been a blast.

All the best to you and that relaunch, Jorma, which is coming tomorrow in fact! February 20, 2023.

You can follow Jorma to stay posted on his works at Jorma Kansanen. Jorma is also on Facebook, Instagram, and Twitter.